How does a company start its SEO strategy? 

It all comes back to the keywords, someone will type something in google, expecting for results that will solve his/her problem. We, therefore, look for keywords that will result in most sales/requests/leads and we focus on these keywords first. 

For the past decade, ranking #1 in Google used to be the ultimate goal. What should be the goal now?  

I think the goal is to make sure that your traffic comes onto your website and focus on them taking action. As long as that traffic has a positive return on investment.  

Should a company invest on organic or paid search?  

I think the company should do both if it aligns with the right strategy. It is also important to note that no matter the industry, company size and goals of a business, no two organisations will have the same marketing budgets. We can tailor a strategy  for a given client (within budget) for optimum ROI. 

Will Voice Search dominate SEO in 2020 in Mauritius? 

If Voice Search has been a dominating factor in SEO in 2019, Apple Siri, Amazon Alexa, Google Assistant and Microsoft Cortana has not yet hooked Marketers and users in Mauritius. We are still a couple of years away for now.

However, there are interesting things like Schema mark ups right now! Markup (often called Schema) is a semantic vocabulary of tags (or microdata) that you can add to your HTML to improve the way search engines read and represent your page in SERP. The markup tells search engines about your page content which in turns can affect your rankings in SERPs and improve the domain authority of your website.

The take-away: what can SEO do for a business? 

SEO can bring in more business for a company and therefore is a must!  

 Do not hesitate to contact SANDBOX to start or upgrade you SEO in 2020.